P3 Process - Type - Sara&Reem

Working on Content. Type.

These were our lifestyle, arabic & latin matches.

(Click for larger image)

Fatma J, p3 process/2

after the journey of searching typefaces, these are the typefaces where the journey ended up and im proud of the results. 

each typeface does represent the lifestyle its connected to. 

RED: have the loose/grace  feeling yet have some sharp edges which can act both Romantic and Aggressive

BROWN: have 2 wights of strokes which in my opinion acts like two powers/level "Stamina"

Black: very formative/ typical/ documented-like typeface. very serious 

PINK: playful/ organic/ joyful/ "as i wanted to be: charming" 

BLUE: it feels and looks wide in terms of spacing. but the letters are closed into itself  "preserving"