Type Workshop

Type Workshop

Hierarchy
Micro VS macro
Legibility
Contrast
Visually engaging
Colors
Communicate
Illusion / perspective
Type as image
Layout / grid
Structure (system)
Composition (part to whole) / harmony
Concept
Use only square, rectangular, line , dot

- Positive Vs negative space
- Dynamic
- Static (passive)
- Depth of field
- Achieve composition / illusion / hierarchy
- Balance: symmetrical/ asymmetrical
- Direction: horizontal / vertical
- Pattern: repetition / rhythm

One on One critique

- Important item Vs one more important
-Quality of photo
- System of emphasizing (Brand)
- Object VS Brand
- Brand ( Belief)
-Replacement / substitute
-Informative
-Value: More expensive / Less expansive
- Reduce the coast of living like use bublic trasportation instead of her car

In Class Notes

- Don't use illustration OR image from internet Or magazine
-Work with what you have
-Critical analysis
- Show diversity

Elements of system:

1- Title
2-Teaser
3-Quote
4-series of photography
5-folio number + line
6-Individuals image
7- Caption
8- Category
9- Call out
10-Graphic elements (line)
11-Illustration
12-Color
13-Chapter divider

Layouts

In Class Notes

1-can you identify each lifestyle by these images of artifacts?
2- what is relationship of those artifacts? How do they relate?
3- system
. Hierarchy
. Grid
. Image treatment
. Color
. Typography
. Layout
. Rhythm
. Sequence
. Pacing


- Limitation:
- Each lifestyle needs to contain at least 10 artifacts
- 5 requirements:
. Cloth
. Food
. Phone
. Car
. Furniture
.
.
.
.
. ( Other )

Inclass Notes

System: is a set of rules you need to follow
the system should be flexible
- You may design 2 sets of grids, one for the text and the other for images
- Keep very limited color pallet so people will recognize your system.
Catalogue: collection of things brought together for a certain theme.
-Rules of the road = system
-Road sign / section markers
-Landmarks
-Speed limits
*Translating from idea to artifacts
Concept -> diffusion -> paper
⇒ Size
⇒ Color

- Figure away to apply your concept into your artifacts
- Address the idea: structure of the content
- Type of content
- Typography
- Essay
- Different format, type of object: poster, book post cards
- Size of the object
- Content: content of the photo = style of the photo
- Structure of the content

Catalogue analysis

This catalogue is for DAMAS jewelry shop. In this catalogue they are displaying many collections of their jewelry. In this spread they are displaying a collection by DANIEL K. they are making emphasis on the brand name by placing it on the top left of the page and the bottom right of the page. In the page they are placing three pieces of jewelry and they are making them hierarchy of the page, below these pieces there is a little description written about each piece, on the top right of the page they placed a description about the company DANIEL K and this description it’s bi-lingual unlike the description of the pieces which is only in Latin. In the description of the company they are making emphasis on the company name by making the company name bold.

Comprehensive sketches/b

These are the five categories that I choose:

1)Business lifestyle
2)Traditional lifestyle
3)Healthy lifestyle
4)Casual lifestyle
5)Glamorous lifestyle

* In each category i made a subcategory , I came up with these subcategories from the mind mapping I did for each main category

P2 process/C

What have I learned :

1- Organize images
2-system
3-Look at details
4-Differentiate between lifestyle VS personality
5-How to use other people pictures
6-discard pictures you don't need
7-analyze pictures
8-Focus to choose specific images
9- The history of categorization
Two ways of categorization: 1) Physical
2)Emotional

10-We have to present some facts for the purpose of education
11- Don't stereotype according to your assumption

we should do this process for next class and we should follow these instructions :

Stereotype Suggested artifacts
for a better living
+
Research +
Concept

better in cost (price)
Brand (Value)

specific
-cloth
-Look like
-Brand
-Food
-activities

These are the five lifestyles that we had to come up with, in each lifestyle i chose five different images.

The five lifestyles are:

1-Traditional lifestyle
2-Glamorous lifestyle
3-Healthy lifestyle
4-Casual lifestyle
5-Business lifestyle

Research

Lifestyle

In general lifestyle is related to the way a person lives. This living incorporates social intermingling, entertainment, sartorial and culinary habits and an individual's attitude to the world. With the world getting possessed over fashion statements and the art of living these days, it would certainly be worth a task taking a curious look at the trends in vogue. These days a lot of researches are being carried out to improve the standard of living especially in the metros. Websites have sprung up to goad people to try out new lifestyle techniques.

personality

1.	the visible aspect of one's character as it impresses others: He has a pleasing personality.

2.	a person as an embodiment of a collection of qualities: He is a curious personality.

3.	Psychology. a. the sum total of the physical, mental, emotional, and social characteristics of an individual. b. the organized pattern of behavioral characteristics of the individual.

4.	the quality of being a person; existence as a self-conscious human being; personal identity.

5.	the essential character of a person.

6.	something apprehended as reflective of or analogous to a distinctive human personality, as the atmosphere of a place or thing: This house has a warm personality.

7.	a famous, notable, or prominent person; celebrity.

8.	application or reference to a particular person or particular persons, often in disparagement or hostility.

9.	a disparaging or offensive statement referring to a particular person: The political debate deteriorated into personalities.

Hadeer,Esra, Fatma R.,Aldana, P2.team collaboration.

-I have to arrange my pictures according to a system
-Create a system that works with my pictures and my group's pictures.
-Explore different possibilities.
- Documenting the process.

We started writing down our categories, then, from that we thought to create a system out of them, so we thought about the categories in general, some of them are very opened and the others are related to them in someway..

we thought of different keywords to represent them all:
Life
Surroundings: these categories combines together to create different lifestyles, they complete each other.
Then we chose "being"..

From that word..we noticed that the categories have common stuff inside, for instance, fabric and clothing, or lights and furniture..

So we put:

B: cars and buildings
E: Furniture and stationary
I: mugs and food
N: Phones and Languages
G: clothing and accessories

We created our baseline and x-height, and we started linking between the categories, to see the difference and what makes each category different than the other one..

Work plan

Goals:
-Diversity
-Analyze
-refining images
-Complete
-Organize
-Cropping

Define Diversity:
-Different culture/Same ARTIFACTS
-contrast/ opposition
-Cultural static

project Brief

Comprehensive sketches/c

This is my final calender, it's for people who are interested in Chinese zodiac. i did it according to the 12 zodiac animal like each card had the years of this animal. The years starts from the year 2009 until the year 2044. i included as well the dates of the first day of the Chinese new year, and as you will notice the new year month starts aether in January or February.And i color coded the calender to make people differentiate between day, month and year.

Critique

Today we had critique about our calenders. These are the notes that I toke during the critique.
This feedback will help us to enhance our visual language of or calender.

process/d

Comprehensive sketches/b

This is one of the previous sketches that i did for the calendar design. In this sketch i was more concerned about the design rather than the system.
After the feedbacks from my instructor i started to work on my system.

P1.1 Process/c