Hierarchy
Micro VS macro
Legibility
Contrast
Visually engaging
Colors
Communicate
Illusion / perspective
Type as image
Layout / grid
Structure (system)
Composition (part to whole) / harmony
Concept
Use only square, rectangular, line , dot
- Positive Vs negative space
- Dynamic
- Static (passive)
- Depth of field
- Achieve composition / illusion / hierarchy
- Balance: symmetrical/ asymmetrical
- Direction: horizontal / vertical
- Pattern: repetition / rhythm
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