Showing posts with label Reem. Show all posts
Showing posts with label Reem. Show all posts

Monday, April 27, 2009

P2 Catalog, Final



P3 Process - Final - Sara&Reem

Final. 12 pieces.

P3 Process - Production - Sara&Reem

Working on production. Printing, Cutting, Perforation, Binding.



P3 Process - Sketches - Sara&Reem

Working on form&content. Placement of spreads' content on folds.
What goes where, which direction is it laid out, what order.

P3 Process - Sketches - Sara&Reem

Working on content. Final Spreads.


P3 Process - Notes - Sara&Reem

Working on content. Type.

P3 Process - Notes - Sara&Reem

Working on form. Layout.

P3 Process - Notes - Sara&Reem

Working on Indesign. Preflight. Preparing the file to print.

P3 Process - Notes - Sara&Reem

Working on Indesign. Notes on Printer & Reader spreads:



P1 final

Final Calendar.

The dots represent every hour. The lighter ones represent day, the dark ones represent night. So the user can see how many hours of daylight there are. The numbers at the top, that are represented as 1[12], 2[12] etc, are the 12 months in numbers. And the one's on the right = 01[07] = every day in a week. The numbers on the left = 0:00 = hours in a day. The calendar shows every hour in a year, to make people value time.


(Click for larger images)

P3 Process - Layout - Sara&Reem

Working on form. Layout.

Some of the pages we designed needed to be divided in 2 for the folds to work and some needed to be turned upside down to be folded to the front, to figure those folds, arrangements and directions out we made a prototype of our book first, labeled where everything should be, folded it.. and folded it open to use it as a guide. This is how the layout turned out in the end.

(Click for larger image)

P3 Process - Layout - Sara&Reem

Working on form. Layout.

The folding we decided on required a certain kind of layout. The page we placed the information on needed to be divided into four equal parts, so that the back of the page when folded would complete the front and therefore complete the content of the page.

(Click for larger image)

P3 Process - Color - Sara&Reem

Working on content. Color.

Sara's lifestyles: Hippie, Pregnant woman, Spoiled Child, Rich and the famous, and Teenage girl, we decided are the first ones you see when you look through the book, and Mine: The 5 designers are 'behind the scenes' = inside the folds in the book. So the colors of the 5 designers were just black and white, again supporting the idea of 'hidden/behind the scenes'. And the other lifestyles have loud and strong colors for a stronger presence.

P3 Process - Type - Sara&Reem

Working on Content. Type.

These were our lifestyle, arabic & latin matches.

(Click for larger image)

P3 Process - Type - Sara&Reem

Working on Content. Type.

Matching the arabic and latin for our type book. We decided to use characteristic words of each lifestyle set in the type of the same qualities. So that the type would be the focus and the lifestyle would be described through it alone.


( Click for larger images)

The highlight areas are what caught our attention and created visual links between the lifestyle, the arabic type and the latin. Example: For the typographer's lifestyle, detailed is one of the words describing it and the details in adobe jenson's e are unique to it.


P2 Catalog, Process, Final

Primary Sketch:


My catalog had the lifestyles of 5 designers. A typographer, information designer, animator, fashion designer, and film maker. The decision of what artifacts I would be using was part influenced by 5 aspiring designers & part by what these designers would use in their specific field. I was struggling a while with this until I moved away from the computer and worked on paper instead. That way I was able to figure out the dimensions and categories for each lifestyle (designer). This was one of my primary sketches for the catalog. I placed the artifacts on a scale/dimension of their own.
Folding:

When I looked into the folding, I had to rework my layout to fit the grid that the folding created.
And the double sided printing meant more space for the information to be distributed in. I used the folding to complete some of lifestyles' pages when closed. This is how the final turned out.
Side A (Front):

Side B (Back):