Fatma J, Fatma R, Abeer K, P3.1, The Final

Fatma J, Fatma R, and Abeer, K had printed their catalogue, cut it, and had done the binding too.

this is how the final catalogue looks like: ( Low-Quality image) 

we are so proud of the result. We really had fun doing this catalogue =)

Fatma J, Fatma R, Abeer K, P3.1, final-1

we decided upon a grid and each one of us did her design..

so, after that we put them together for printing: 

PS, before that, we had to know where each page's placement because we will be

printing back-to-back:

The final spreads (in order):

the cover

the insert page

the spreads

 

 

Fatma J, Fatma R, Abeer K, P3.1, process/c

experimenting with grids : 

the idea we had for the grid/spread

is to have in one page the image, persona, and scenatio 

and in the other page a typographic composition that shows or fits the lifestyle. 

Fatma J, Fatma R, Abeer K, P3.1, process/b

here, we tried to do some grids, 

but the concept we have is every character, according to color personality, they go together. 

Fatma J, Fatma R, Abeer K, P3.1, Process/a

Here we go again :

another catalogue, a continuation on the 2nd project in addiction of including 

"latin and arabic typefaces that fit the lifestyle". 

then we had a workshop in inDesign ... how to layout pages and so on !

P2/ Process, Fatma R

During our last critique I was able to spot the strengths and weaknesses in my poster/catalogue by observing how my peers interacted with it.

- The user accessibility/ navigation wasn't very successful, they needed guides.

• according to Esra and Reem's interaction with the piece, the folding was very confusing. They didn't know where to start. No solid grid for the folding.

- Scenario could be more detailed.
- Type was too big.
- Color system was a bit dull, needs to be a bit brighter.

P2

Fatma R, P2.2 Process/b, Comprehensive Sketches

Provided above are my experimentations of the 5 Lifestyles.

-cutting/ folding system:
I took a number of papers sized 5-6 inches and started playing around with it.

-grid systems:
I used Making and Breaking the Grid for some examples.

-color systems:
I had two ideas for the color system, one is to have similar categories in lifestyles unified by colors. like all categories of food be red and clothing could be blue for instance.
the other idea is to continue my documentation of the lifestyles, having specific colors representing each lifestyle.

-image system:
I haven't really tackled that yet, since i'm thinking of including some illustrations in sequence for the scenario part.

-type system:
I want to achieve clarity, and legibility
I want it to talk to my audience
I don’t want it to say elegance nor edginess
Not poetic either
I want to say that we’re all one of a kind; Monos
Therefore my Title would be iMono.. meaning I am one of a kind..
- but Peter suggested something like MULTiMONO.. or multimono the idea of several one or multiple one.

P2.2 Process/d, Fatma R

Notes and comments from our last meeting:

documenting/ mapping
developing a documentation
research and thinking of what was going on based on observation
developing an understanding of these lifestyles
establishing syntax

Systems:
1- type system
2- color system
3- image system
4- grid system
5- fold/cut system

Content:
1- Title to catalogue
2- Title (name) to each of 5 lifestyles
3- Artifacts (images)
4- dimensions
5- persona (belief/ value/ activity) verbal and (visual augmentation if elected)
6- scenario of a day in the life of each lifestyle

W= 50cm
H= 60cm
- 2 sided printing
- CMYK (4 color process)
- 4 max folding
- die cutting
-No binding
- fit in an envelope less or equal to 26X21 cm

Integrate the systems into one functioning whole.

P2.2 Research/b, Comprehensive Sketches/b, Fatma R

I did a little research on the character and meaning of a Poet and this is what I've gathered:


Etymology:
From the ancient Greek : ποιέω, poieō : "I make or compose" ; ποιητης, poïêtes : "artisan, creator, maker (also makar), author, poet" > Latin : poēta : "poet, author" > Old French : (1200-1400) poëte or poète > Used (poet) in 14th. century, in classical English language, for all sorts of writers or composers of works of literature. The term makar, which is another older term for poet, is a claque from the Greek.

here's what I've done in terms of dimensions and oppositions:

deadlines. Peter's class

March 9th
- Pin up of systems

March 11th
- Pin up (sketches) 2 or more options

March 16th
- Final critique

March 18th
- Turn in Final

P2.2 Process/c, Fatma R

Right now we are considering:

1- circumstance: Artifacts in situ.
- their context, and their everyday living


2- motivation
- beliefs
- values
- activities


Persona: thinking of a person without having that actual person.
Beliefs: what is about self, world and relationship between
Values: what is important/ right or wrong. meaningful.
Activities: what is done.

P2.2 Process/b, Fatma R

It's been a while since my last entry, so I'll try to organize whatever I have so far.

Characteristics of Poet/ Social Observer:
traditional
average
contentment
less colors
conservative
formal
lonesome
quiet
observant
observer
social observer
society
accepting differences
books
studies
tea/ coffee
internal

My skater/ skateboarder:
low-vernacular
young
active
vibrant
hyper
positive
bold
parks/ paths/ pathways
casual
outdoors

Athlete:
tennis racket
balls
vitamins
body building
plain colors
lines
speed
time-managers
schedule
diet

Bus Driver:
simplicity in life/ food
poor
physical strength
east Asian/ Pakistan/ India/ Philippine
canned food

Technology freak:
junk food
joysticks
video games
junk food

P2.2 Process/a, Fatma R

My five Lifestyles are the following:
1- technology-freak
2- skateboarder
3- poet
4- athlete
5- bus driver