Type Workshop

Hierarchy
Micro VS macro
Legibility
Contrast
Visually engaging
Colors
Communicate
Illusion / perspective
Type as image
Layout / grid
Structure (system)
Composition (part to whole) / harmony
Concept
Use only square, rectangular, line , dot

- Positive Vs negative space
- Dynamic
- Static (passive)
- Depth of field
- Achieve composition / illusion / hierarchy
- Balance: symmetrical/ asymmetrical
- Direction: horizontal / vertical
- Pattern: repetition / rhythm

One on One critique

- Important item Vs one more important
-Quality of photo
- System of emphasizing (Brand)
- Object VS Brand
- Brand ( Belief)
-Replacement / substitute
-Informative
-Value: More expensive / Less expansive
- Reduce the coast of living like use bublic trasportation instead of her car