Project2_Folding

Method Title: Folding
Method Activity: Experimenting under the limitations of four folds I researched the best technique to communicate the information.
Method Objective: The objective is to guide the user in an easy and legible way throughout the catalog.
Method Outcome: A horizontal fold portraying the images of each lifestyle including the content on a separate horizontal fold.

Project2_Visual Representation

Method Title: Visual Representation
Method Activity: At this point I was creating a visual system for each lifestyle.
Method Objective: The objective is to create rhythm and unity throughout the catalog.
Method Outcome: The outcome is a flow pictures and colors organized in a way that communicates the characteristics of each lifestyle.

Project2_Organization & Analysis

Method Title: Organization and Analysis
Method Activity: During this phase I was organizing all of the images under certain lifestyles. I was also studying the various lifestyles and determining their values, beliefs and activities.
Method Objective: The objective of this method is to develop a more organized and detailed display of lifestyles.
Method Outcome: The outcome of this stage was a more descriptive analysis of each lifestyle.

Project1_Concept Development

Method Title: Concept Development
Method Activity: Researching concepts and specific audiences for the calendar. Using only visual elements, I searched for a solid concept to communicate without typography. I researched concepts revolving around time and documentation.
Method Objective: To develop a concept that can be visually communicated to an audience using basic design elements.
Method Outcome: The outcome of my research was to focus on the audience of pregnant women, and to create a calendar documenting the growth of the fetus.

Project 3_Production

Method Title: Production
Method Activity: After the design stage was complete the group focused on producing our 20-spread catalog. We added additional spreads to the basic 15 lifestyles to make a more complete experience. After the printing demonstration given by Peter we had a better understanding of how to create the technical file.
Method Objective: The objective was to solve the technical issues with numbering the spreads and learning how to arrange the different pages.
Method Outcome: We solved the binding issues and numbered the spreads according to the four categories.

Project 3_Typeface Development

Method Title: Typeface Development
Method Activity: Choosing typefaces according to the personalities of our lifestyles. As a group we categorized each our five lifestyles under a general caption: Casual, Practical, Hectic and Dramatic.
Method Objective: The purpose of this stage was to unify the diversity of our lifestyles for simple legibility of the type catalog. We wanted to ease usability for the user of the catalog.
Method Outcome: The outcome of this stage was the final typeface decisions. We coordinated with each other to avoid typeface repetition and divided them into categories.

Project 3_Color System

Method Title: Color System
Method Activity: With the grid in place the next step was to develop the color system used in the catalog. Working with the simplicity of our layout, we initially began with CMYK colors. Our experimentation consisted of adding layers of black and white over blocks of color to create a unified system of value.
Method Objective: To create a rhythm and visual unity through color.
Method Outcome: Four colors used in categorization of the catalog.

Project 3_Grid Development

Method Title: Grid Development
Method Activity: Finding a grid, we started by researching different types of spreads and layout designs. Using our textbooks and books from the library we discovered a variety of creative layouts that could be useful. After searching and experimenting, the group decided to stick with a simple and effective layout, so that all three members could implement their designs on the same grid.
Method Objective: This was the first phase of the third project. Our objective was to find an effective grid with a simple system and easy to implement through many spreads.
Method Outcome: The outcome of our layout was a simple square grid, aligned at all edges with no spaces between them. The squares were 1x1 cm with a no margins.

Hadeer,Esra, Fatma R.,Aldana, P2.team collaboration.

-I have to arrange my pictures according to a system
-Create a system that works with my pictures and my group's pictures.
-Explore different possibilities.
- Documenting the process.

We started writing down our categories, then, from that we thought to create a system out of them, so we thought about the categories in general, some of them are very opened and the others are related to them in someway..

we thought of different keywords to represent them all:
Life
Surroundings: these categories combines together to create different lifestyles, they complete each other.
Then we chose "being"..

From that word..we noticed that the categories have common stuff inside, for instance, fabric and clothing, or lights and furniture..

So we put:

B: cars and buildings
E: Furniture and stationary
I: mugs and food
N: Phones and Languages
G: clothing and accessories

We created our baseline and x-height, and we started linking between the categories, to see the difference and what makes each category different than the other one..

Reminder Partners

In order to complete our photographic collection on the wall, every student must complete their 100 photos. This includes cutting each photo individually and placing them in order of artifact category. To make this process more efficient, the idea to develop reminder partners was suggested. Every student must remind another to finish their photographs and all students will be held accountable for completion. I was asked to post the list of partners for reference and documentation.

Esra-Maryam H.
Sahwa-Asma
Aisha-Fatma J.
AlDana-Rouda
Maria-Mario
Sara Q.- Reem
Hadeer-Fatma R.
Sara H.- Abeer-Najla
Riam-Angela

Good luck!

Project Brief

The second project started off with the idea of limitations and open-ended creativity. We were told that we could decide on a concept to portray in a visual catalog. This freedom to develop our own concept and limitations was kind of intimidating at first. To launch the project we were told to start with the general theme of diverse lifestyles and to document them through artifacts used in every day life. These five artifacts were cars, clothing, food, phones and furniture. The purpose was to document the diverse uses of these artifacts within the community of Doha. To start this task, I began to observe the people around me more carefully. I observed the various uses of everyday objects and how people from different backgrounds and social statuses used these objects in their own ways. After photographing about 100 pictures I have developed a more critical eye to the small details all around us.

Process 1.1

Starting off the semester with Peter and Pornprapha, we were all anticipating an intensely creative project. We were right of course, given the task to design a yearly calendar using NO type or image; just line, shape, color and numbers. The first thing we did was divide the process in chronological order. Defining the concept and identifying a specific audience is the first step. While identifying an audience we thought of various questions to answer such as; Who needs to measure certain amounts of time? What are the main purposes of using a calendar? More questions we asked ourselves were, what exactly is a calendar? Does it have a specific form of measurement? Keeping these questions in mind, our studio class began a group brainstorm session on the diverse concepts for measuring time. We came up with a wide web of connections between concepts and audiences. I found this type of brainstorming really helpful because more than one person was able to voice their thoughts and spark different ideas. While defining these terms it became obvious that a navigation system was a vital part of the process. Discussing systems in class we came up with a general definition for the term; a controlled manipulation of variables and constants.

In addition to the limitations given to us was the use of black and white. Throughout this first phase of the project I was still experimenting with different concepts and gathering research. After this I tried to focus on creating a dynamic use of space using only black and white form. Under these limitations, designing a layout was more focused on macro and micro elements and the interaction between them. During the second week was the start of adding color to the design.

Process 1.1

Starting off the semester with Peter and Pornprapha, we were all anticipating an intensely creative project. We were right of course, given the task to design a yearly calendar using NO type or image; just line, shape, color and numbers. The first thing we did was divide the process in chronological order. Defining the concept and identifying a specific audience is the first