analyzing existing catalogs

I looked at some online and printed catalogs and analyzed how they format their pages. it seems as though each subject matter has a different concept as to how they are arranged, dependent upon content and viewer.























Here is an online catalog for women's clothing. It separates them into seasons and the items of clothing. You will notice that there is a large image in the center that sort of 'sets the mood'. I can also do this for my catalog i.e. set he scene for each lifestyle.

The only thing I have to do though is to pick one object or scene that defines the whole lifestyle.

P2.1 Process/h

Catalog

the areas and objectives of learning--->
-Graphic Design.
-Grid system.
-Utilizing systematic thinking.
-developing a documentation.
- interesting way of documenting real life.

System

• Type system
• Color system
• Image system
• Grid system
  
• Fold/Cut sytsem.

-Integrated into one functional whole.
-We are going to intergrate many systems.


-2 sided printing
-CMYK ( 4 color process)
-4 Max folding
-Die cutting
-No binding
-Fit in envelop
greater than or equal to 26 x 21 cm

Content

• Title of Catalog
• Title (name) to each of lifestyle.
• Artifacts (image)
• Dimensions ( verbal+visual)
• Persona ( Belief/values/activities). [Verbal and visual augmentation if elected]
  
• Scenario of a day-in-the-life if each lifestyle. [Verbal and visual augmentation if elected]

Matrix

class notes

 catalogue :

Introduction-stereotype visual (introduce each lifestyle)

Age------------\

gender--------    Should be in each chapter. 

culture --------/

Audience- content,concept.

*Think about the system -for who your catalogue is.A catalogue should have a system that hold everything together.

*educate your audience throughout your catalogue. 

The idea of a catalogue is function and informative.

text=information and its a secondary tool in our catalogue

Image=visual primary and its a primary tool in our catalogue

System-

-Categories/chapters/color

-page number

-folio

-caption

-audio

-graphic elements

Image style -(art direction of the photo-image treatment)

type-text-concept/audience . Use Bold regular .Don't use a lot of typefaces.

*Size format depends on the concept.

Limitations 

1-Don't use black and white for images

2-use only high resolution images-8 x 8 cm

3-Don't treat type or illustration better then images

4-Don't use myriad /helvetica/Microsoft pro at all

Tile=lifestyles

we have to use this title for our catalogue.

Sketches

My five life styles are:

1-student lifestyle

2-fancy lifestyle

3-celebrities lifestyle

4-healthy lifestyle

5-Ancient(tradition) lifestyle