class notes

 catalogue :

Introduction-stereotype visual (introduce each lifestyle)

Age------------\

gender--------    Should be in each chapter. 

culture --------/

Audience- content,concept.

*Think about the system -for who your catalogue is.A catalogue should have a system that hold everything together.

*educate your audience throughout your catalogue. 

The idea of a catalogue is function and informative.

text=information and its a secondary tool in our catalogue

Image=visual primary and its a primary tool in our catalogue

System-

-Categories/chapters/color

-page number

-folio

-caption

-audio

-graphic elements

Image style -(art direction of the photo-image treatment)

type-text-concept/audience . Use Bold regular .Don't use a lot of typefaces.

*Size format depends on the concept.

Limitations 

1-Don't use black and white for images

2-use only high resolution images-8 x 8 cm

3-Don't treat type or illustration better then images

4-Don't use myriad /helvetica/Microsoft pro at all

Tile=lifestyles

we have to use this title for our catalogue.