Introduction-stereotype visual (introduce each lifestyle)
Age------------\
gender-------- Should be in each chapter.
culture --------/
Audience- content,concept.
*Think about the system -for who your catalogue is.A catalogue should have a system that hold everything together.
*educate your audience throughout your catalogue.
The idea of a catalogue is function and informative.
text=information and its a secondary tool in our catalogue
Image=visual primary and its a primary tool in our catalogue
System-
-Categories/chapters/color
-page number
-folio
-caption
-audio
-graphic elements
Image style -(art direction of the photo-image treatment)
type-text-concept/audience . Use Bold regular .Don't use a lot of typefaces.
*Size format depends on the concept.
Limitations
1-Don't use black and white for images
2-use only high resolution images-8 x 8 cm
3-Don't treat type or illustration better then images
4-Don't use myriad /helvetica/Microsoft pro at all
Tile=lifestyles
we have to use this title for our catalogue.
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