1-Herachy
2-contrast
3-Micro-Macro
4-legibility
5-visual engaging
6-colors
7-communicate
8-illusion/perspective
9-Type as image
10-layout/grid
11- Structure (system)
12- composition -the whole harmony
13-concept
Depth
A piece of paper has two planes -Vertical and Horizontal
Workshop -
limitations -
-black and white
-shapes (only)-line,dot,square and rectangular.
Factors x 4
1 [Think of-->composition
illusion
hierachy ]
pat attention to the Positive and Negative space-
2[ colors
contrast
Micro/Macro]
Grey scale
scale color + -
relationship
3[balance x2
-symmetrical
-Asymmetrical
Direction
-horizontal
-Vertical
left to right
top to bottom
5 [Pattern repetition x4
rhythm
a Square=Block of text
H.W-
Complete what we did in class
use one typeface for now with different weight (bold/Italic/....etc)
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