P2 process: Research

I looked at Personality and compared it to Lifestyle; personality comes in when different people use objects in different ways. I am currently researching the range and ability of customization. Everything sold and bought is sold with an option to make it your own - You add toppings to your pizza, add-ons to your web and ring tones to your phone, wallpapers on your pc, your clothes are your favorite color, your car is the size that suits you, even your body is ‘adjustable’.