Sunday, February 22, 2009

P2 process: Research

Wanted to share this
http://www.exactitudes.com/

Felt like they did something close to what
we are working on now. Their photographs
show identity and show it's variations.

They call their series Exactitudes: a contraction
of exact and attitude. By registering their subjects
in an identical framework, with similar poses and
a strictly observed dress code, Versluis and
Uyttenbroek provide an almost scientific,
anthropological record of people's attempts to
distinguish themselves from others by assuming
a group identity. The apparent contradiction
between individuality and uniformity is, however,
taken to such extremes in their arresting
objective-looking photographic viewpoint
and stylistic analysis that the artistic aspect
clearly dominates the purely documentary element.

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