Deadlines and Notes

Deadlines for Print II Project:

Feb 28th - Report catalog on blog

Mar 4th - Post your sketches on blog

Mar 9th - 3 different layout sketches

Mar 11th - Layout/System

Mar 16th - Layout/System

Mar 18th - Pre-final catalog

NOTES:

Introduction - Stereotype visual (introduce each lifestyle)

Age

Gender

Culture

Audience - Content and Concept

* Think about the system ~ who is your catalogue for. A catalogue should have a system that hold everything together.

* Educate your audience throughout your catalogue.

THE IDEA OF A CATALOGUE IS FOR FUNCTION AND INFORMATION

Image - Visual Primary and is a primary tool in the catalogue

Text - Information and its a secondary tool in the catalogue.

SYSTEM

* System Catalogue/Chapter/Colour

* Page Number

* Folio

* Caption

* Audio

* Graphic Elements

Image styel - Art Direction of the photo/image treatment

Type-text-concept/audience. Use Bold and Regular type weight. Don't use a lot of typefaces.

*Size format depends on the concept.

LIMITATIONS:

1) Don't use Black and White for images.

2) Use only high resolution images ~ 8x8cm

3) Don't treat type or illustration better than images

4) Don't use Myriad/Helvetica/Microsoft Pro at ALL.

Title - Lifestyles.