Feb 28th - Report catalog on blog
Mar 4th - Post your sketches on blog
Mar 9th - 3 different layout sketches
Mar 11th - Layout/System
Mar 16th - Layout/System
Mar 18th - Pre-final catalog
NOTES:
Introduction - Stereotype visual (introduce each lifestyle)
Age
Gender
Culture
Audience - Content and Concept
* Think about the system ~ who is your catalogue for. A catalogue should have a system that hold everything together.
* Educate your audience throughout your catalogue.
THE IDEA OF A CATALOGUE IS FOR FUNCTION AND INFORMATION
Image - Visual Primary and is a primary tool in the catalogue
Text - Information and its a secondary tool in the catalogue.
SYSTEM
* System Catalogue/Chapter/Colour
* Page Number
* Folio
* Caption
* Audio
* Graphic Elements
Image styel - Art Direction of the photo/image treatment
Type-text-concept/audience. Use Bold and Regular type weight. Don't use a lot of typefaces.
*Size format depends on the concept.
LIMITATIONS:
1) Don't use Black and White for images.
2) Use only high resolution images ~ 8x8cm
3) Don't treat type or illustration better than images
4) Don't use Myriad/Helvetica/Microsoft Pro at ALL.
Title - Lifestyles.
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