what we have to do at the end...

systems
Typographic system
1. face
2. size
3. leading
4. tracking
5. color
6. alignment

Grid system (spatial system)
photographic system:
1. size
2. proportion and shape
3. cropping
4. rendering
5. relationship

production requirements
50 by 60 cm
2 sided
CMYK (color)
Max 4 folds
no binding
fit into envelop max 26 by 21 cm
Die cutting

folding and cutting system

color system CMYK


content requirements
Title for catalog (spatial/type)
name / title for each 5 lifestyle (spatial/type)
artifacts (photographic/spatial)
dimensions (type/spatial)
persona (type/visual)
scenario (type/visual)


Think of how the folds are done
think of how it can open up into one